The rapid growth of digital technology has transformed the way small and medium enterprises (SMEs) reach consumers. Kampung Lawas Maspati SMEs face challenges in expanding their market due to limited online presence and traditional sales methods. This study aims to develop an e-commerce website for these SMEs by applying the Design Thinking methodology, which emphasizes user-centered innovation through the stages of empathize, define, ideate, prototype, and test. Through interviews, surveys, and observation, user needs and pain points were identified to guide the design process. The resulting website provides an intuitive, responsive, and accessible platform that enables SMEs to showcase their products, manage transactions, and engage with customers online. This approach not only improves market accessibility but also enhances the competitiveness and digital literacy of Kampung Lawas Maspati SMEs. The implementation of Design Thinking proves effective in creating practical and user-friendly digital solutions tailored to local SMEs’ needs.
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